What Makes a Website Great?

In today’s digital landscape, having a high-quality website is crucial for attracting and retaining customers. Did you know that 75% of consumers judge a business’s credibility based on its website? Additionally, 30% of consumers refuse to consider a business that lacks a website altogether.

Here are 6 Key Elements of an Effective Website

1. A Clear Objective

Every successful site starts with a defined purpose. Whether you’re using your site for sales, information sharing, or showcasing your portfolio, your design should clearly communicate your objectives. For instance, https://carolinebailey.co.uk/ demonstrates how an artist can effectively present their work online in a style reminiscent of an art gallery because why change the wheel? Her audience is used to seeing her work in galleries and by mimicking that online, not only does her work look great, her audience is comfortable.

2. Simplicity is Key

It’s easy to overwhelm your visitors with too much information or flashy features. Remember, users typically spend only an average of 5.59 seconds engaging with your written content. Strive for a clean, uncluttered design that facilitates quick access to essential information. If your site fails to do this, it may be time for a redesign.

3. User-Friendly Navigation

While creativity is important, user navigation should adhere to familiar patterns. Most websites employ standard layouts for a reason: users are accustomed to them. If your site’s navigation complicates the user experience, you risk losing potential customers.

4. Regular Updates

An outdated website can hurt your credibility and drive visitors away. Ensure your site reflects current information with updates, removing any outdated content like “Copyright 2020.” Regularly check and fix broken links to maintain user trust.

5. Engaging Visuals

First impressions matter. You have just seconds to grab visitors’ attention, so make sure your visuals—colours, fonts, and images—are cohesive and on-brand. A visually captivating site encourages users to engage with your content.

6. Mobile Optimisation

With the majority of web traffic coming from mobile devices, having a mobile-friendly site is non-negotiable. Following the same fundamental principles is crucial for mobile design. If your mobile site lacks a clear objective or is difficult to navigate, it might deter potential customers.

By focusing on these critical elements, you can create a website that not only attracts visitors but also converts them into loyal customers.

If you’re considering a new website built on these foundational principles, let’s chat!

It's 2025: Your Website Needs to be Better.