12 Steps to Improve your SEO

SEO is a topic we frequently get asked about. Although it’s not currently a standalone service we offer (yet), we always consider SEO in everything we do for our clients.

With platforms like TikTok becoming the go-to search engine for Gen Z, it’s no longer just about ranking well on Google. If you’re looking to enhance your overall SEO, here are 12 straightforward steps you can take:

1. Identify Your Target Audience

Understanding your audience is essential for effective SEO. Analyse their preferences, behaviour, and the platforms they use to find information.

2. Conduct Thorough Keyword Research

Utilise tools like Google Keyword Planner to discover relevant keywords. Look for keywords with a good search volume and manageable competition. Don’t forget to check emerging platforms like TikTok and Instagram for trends.

3. Map Keywords to Relevant Content

Assign primary keywords to specific pages of your website. Avoid overlapping keywords across different pages to enhance clarity and focus.

4. Plan and Create New Content

Identify content gaps from your research and develop new posts or pages that incorporate your targeted keywords organically.

5. SEO Optimisation on Your Website

Ensure that your pages’ title tags and meta descriptions include your primary keywords to improve their visibility in search results.

6. Utilise Header Tags

Organise your content using header tags (H1, H2, etc.). Include keywords in at least one subheading and weave them naturally into the content.

7. Implement Internal Linking

Create internal links that connect various pieces of content on your site. This will help readers navigate your site, and search engines understand your website’s structure.

8. Check and Improve Site Speed

Website speed significantly impacts SEO. Use Google PageSpeed Insights to analyse and enhance loading times, which may involve optimising images and improving server response.

9. Ensure Mobile Optimisation

Make sure your website is mobile-friendly. A significant number of users access sites through mobile devices, and this is also an important ranking factor for search engines.

10. Fix Broken Links

Broken links can negatively influence your SEO. Regularly conduct checks and use tools to find and fix broken links on your website.

11. Optimise Your Social Media Content

Align your social media posts with the main topics you cover. Ensure visuals, audio, and captions are cohesive and incorporate keywords and relevant hashtags.

12. Leverage Pinterest for SEO

Optimise your Pinterest posts using relevant keywords in your captions. Ensure that links lead to the correct pages on your website.

Final Tip:

Always prioritise creating natural, high-quality content. Avoid overstuffing your text with keywords, as this can detract from the reader’s experience and harm your SEO efforts.

Applying these 12 steps can improve your SEO and attract more organic traffic to your website.